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On-line registration is now closed. Walk-in registration will be available at the event. This event is free for MassTLC members and $100 for non-members.
Sales & Marketing Member Roundtable:
All Things Marketing Automation
Tuesday, January 24, 2012 8:30am - 10:30am
Tweet it Out! @MassTLC #MktAuto
Join your marketing operations peers for an in-depth discussion on all things marketing automation. This MassTLC member round table is a follow on event to November’s Using Marketing Automation and CRM to Cultivate Demand, Increase Conversion and Drive Revenue.
In this round table setting, you will have the opportunity to learn from others like you who have implemented marketing automation systems and share your experience as well. Together we will discover what’s working, what’s not and what it takes to use this emerging technology to increase marketing and sales effectiveness.
Topics to be considered:
Choosing the best marketing automation tool for your business – how best to evaluate a tool and pitfalls to avoid
Implementation considerations – what approaches worked and what didn’t
Getting the most out of your marketing automation implementation
Lead scoring best practices
ROI metrics and reporting
Thank you to our Cluster Sponsors:
Cancellation Policy:
Payment is non-refundable. Credit toward another MassTLC event will be issued if cancellation is 5 days prior to the event.
Attendee ListSort by:Date | First Name | Last Name
Tweet it Out! @MassTLC #MktAuto
